The Evolving Role of A&R in Music Discovery

This chapter explores the contemporary concept of A&R, emphasizing its expanded responsibilities beyond signing artists to include managing album campaigns and fostering creativity within the music industry. The discussion highlights the importance of recognizing potential in artists and trends without letting them dictate A&R decisions, as well as the evolving landscape of music genres, particularly the resurgence of country music among diverse audiences. Through insights on groundbreaking artists, the chapter reflects on how these shifts impact both mainstream and indie perceptions of genres.