How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 331
The Marketing Millennials
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Transforming Marketing Perceptions
This chapter addresses the misconceptions surrounding marketing as merely a cost center, emphasizing its role as a growth driver. It outlines strategies for marketers to advocate for their contributions, including aligning marketing efforts with business goals and customizing communications for different internal stakeholders. Through practical examples and specific metrics, the chapter illustrates the necessity of collaboration between marketing and sales to demonstrate impactful results.
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