Transforming Local Flower Shops: Strategies for Growth

Michael Jacobson bought his uncle's barely-profitable 45-year-old flower shop in LA. In 4 years he's grown it 16x.

Topics in Michael’s interview:

• Revamping his uncle’s flower shop
• Replacing the overpriced phone system
• Building custom software for the floral industry
• Why flower shops are hard to run
• How “wire services” like 1-800 Flowers work
• Switching to Google Ads for better ROI
• Doubling revenue with a new website
• Operating as a digital-first brand with physical locations
• Becoming the French Florist franchise
• Why he’s not interested in private equity money

References and how to contact Michael:

• LinkedIn
• michael@frenchflorist.com
• French Florist

Work with an SBA broker who focuses exclusively on helping entrepreneurs buy businesses:

• Matthias Smith of Pioneer Capital Advisory

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• Email Nick Akers at nick@inzotechnologies.com, and tell him you’re a searcher

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