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THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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The Effect of Associative Coherence on Emotional Appeal of Technology
British Toxicology Society members found little benefit in substances or technologies that they thought risky. Consistent affect is a central element of what I have called associative coherence. The affect heuristic simplifies our lives by creating a world that is much tidier than reality. Good technologies have few costs in the imaginary world we inhabit, bad technologies have no benefits and all decisions are easy.
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