THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
Top Audiobooks
00:00
The Effect of Associative Coherence on Emotional Appeal of Technology
British Toxicology Society members found little benefit in substances or technologies that they thought risky. Consistent affect is a central element of what I have called associative coherence. The affect heuristic simplifies our lives by creating a world that is much tidier than reality. Good technologies have few costs in the imaginary world we inhabit, bad technologies have no benefits and all decisions are easy.
Transcript
Play full episode
