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Blur - Deconstructing Misconceptions with Pacman

GoodWill Yunting

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Pseudo Swaps Zero Royalty Approach

Gem was the first marketplace to kind of defect and not enforce royalties. They actually had no royalties at all in their protocol. We came up with this incentivize royalty model where we basically said if you list some blur with royalties instead of zero royalties you'll get higher rewards than listing without royalties. Blur is now the largest NFT aggregator by a large margin but at the time gem was number one.

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