A lot of people use social media The internet and everything to create a more efficient Nonpersonal experience, okay, they could send automated Thank you. They could send You know little reminders. Hey, it's time to reorder. We haven't seen you in a while. We miss you Oh, you miss me your computer sent me a fucking email. Well, you must reallyucking miss me. Okay we that is not how you use these technologies. It's like hey, how can we make it convenient for people to buy look at it is How can I make people feel valued? All right, that's the key... Most of the people listening to this podcast are gonna be small