Dr. Susan Weinschenk - How to Get People to Do Stuff With Behaviorism
The Daniel Karim Podcast
00:00
The Seven Different Drivers of Human Motivation
I had written a book called Neural Web Design, What Makes Some Click. That was one of my earlier books on psychology and design. And for some reason, that got me thinking about what motivates people to take action. I just had this idea, whether it was a silly idea or not, that I could kind of explain all of psychology, all of human motivation as seven different drivers,. Seven things that drive us.
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