S6E13: BCG Marketing Case Study - Mock Interview
Strategy Simplified
00:00
Is Your Target Customer a Mexican American Customer?
Research shows that Mexican culture does tend to place a very high value on families and that they appreciate any activity that allows the whole family to be together. Our client believed that by giving families a space to gather that they would purchase these extras, we're not sure if this hypothesis is holding true. What data would you need or what approach would you take to validate it?
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