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Unleashing the Power of Business to Change the World — Raj Kumar

In Pursuit of Development

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The Importance of Market Mechanisms in Global Development

When the SDGs came into force like seven years ago, I noticed that the private sector for the first time in my career, was really enthusiastic about global development. So thinking about some of these countries as not just being a lost cause, but there's actually something that could promote development and yet you could make money out of it. That shift is connected to market mechanisms and seeing people as customers. The other thing is worth mentioning, I talk a little bit about this in the book, is we got a little bit euphoric about the bottom of the pyramid idea,. It hasn't really panned out that well.

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