Introduction

How direct mail can give you a competitive advantage and make you a better marketer both offline AND online.

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Here’s a glance at what you’ll discover from Brian Kurtz and Joe Foley in this episode:

• Brian Kurtz shares the 101 on direct mail INCLUDING what it is, how it works, how it has changed, and WHY it works
• Joe Foley explains how physical content delivery like books, event boxes, and more can bring you more revenue
• Brian explains a secret of the most successful businesses online who have the most diversity in their market
• Why creating a physical version of your digital products could end up becoming a huge profit center for you
• Why Customers who engage with your business OFFLINE tend to have higher lifetime values as Customers
• How to better reach your prospects, WOW your Clients, and create raving fan Clients who stay Clients for life