3min chapter

The Role Forward: A Strategic Finance Podcast cover image

Keys to SaaS Pitch Decks and Fundraising with John Luttig, Principal at Founders Fund

The Role Forward: A Strategic Finance Podcast

CHAPTER

How to Calculate a CAC Payback Period

CAC payback period is a key driver of your return on invested capital and how quickly and efficiently you can deploy incremental dollars. Common mistakes to make one is they don't fully burden the CAC with all attributes of customer acquisition costs. And if you want an A plus on the test, you can break it out by segment or by industry or company size that you're targeting.

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