The Impact of Social Media on Voter Engagement in the 2024 Election

The latest stars of TikTok and social media are not just influencers, they are presidential candidates. The campaigns of Kamala Harris and Donald Trump have rapid response digital teams that are jumping on every meme, dance, and remix, some which feature the candidates. But are these efforts reaching new voters? Or is the “For You Page” just solidifying people’s world views, but to music? We’ll talk to social media experts and hear from you: what’s your favorite – or most hated – political meme in this election cycle and how has it influenced your vote?

Guests:

Sapna Maheshwari, business reporter covering TikTok and emerging media, New York Times

Morgan Sung, host, "Close All Tabs" podcast available on KQED's "Political Breakdown" feed

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