YouTube's Susan Wojcicki: How to find – and keep – true north
Masters of Scale
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Navigating the Early Days of Google
This chapter delves into the formative experiences of a key figure from Silicon Valley, exploring her transition from academia to technology during the dawn of the dot-com era. It recounts the early days of Google, showcasing its humble beginnings and unique marketing strategies that prioritized user experience over traditional revenue models. Through personal anecdotes and insights, the narrative illustrates the importance of maintaining a clear 'true north' in driving innovation and organizational alignment.
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