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25. Professor Marie Johnston, Professor Emeritus of Health Psychology at the University of Aberdeen

Real World Behavioural Science

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Brandura - I Love Running Busy Body

Brandura is trying to get people to achieve the goals that they value rather than getting trapped into society's common values. One of the reasons I love running busy bodies for example is that I love it's literally written down as part of my value system and challenge them. And there's two bits to the Brandura. One is about the self-efficacy and the other is about having a goal and what the outcome expects you to say that you're trying to achieve. The believing that your five star papers to go was really really important. We see a lot of that and you must do as well because we have quite a lot of early start sort of early career people come into the company

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