In this episode of the Ecommerce Playbook Podcast, we’re diving into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts.

This episode is a prelude to our new Sharpen Your Skills episode dropping tomorrow (Season 2, Episode 3) - which covers this even more in depth!

Key Topics Covered:

- The Influencer Foundation – Why influencer marketing was my starting point in marketing and why it still matters today.

- Beyond Paid Media – How influencer-driven distribution impacts brand growth beyond just running ads.

- Seeding Strategies – The importance of getting products in the right hands and how top brands execute seeding effectively.

- Influencers as Growth Levers – Why influencer relationships, not just transactions, drive sustainable demand.

- Rethinking Brand & Distribution – How the best-performing brands integrate influencers into their broader marketing strategy.

If you’re relying too much on paid media and want to unlock new growth levers, this episode is for you.

Show Notes:

- Access Postscript:⁠ ⁠⁠https://bit.ly/4h2v0Lb⁠- The Ecommerce Playbook mailbag is open — email us at ⁠podcast@commonthreadco.com⁠ to ask us any questions you might have about the world of ecomm