The Sega Dreamcast: A Case Study

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Sega of Japan was being really dominoicant here. It's not like they already were thinking we should just be a software business because they did have the Dreamcast after this. To me, it feels more like a lack of willing to partner than it does a sort of business model conflict. Had it happened a couple of years later, you would have been like, OK, clearly, you should get out of the console business.

Sega and the Genesis was THE underdog story of the early 90’s. In a single console generation, Sega went from ~zero to 50% US market share and dethroned Nintendo’s seemingly invincible global monopoly. But — somehow — it all then died. Two console generations later Sega was out of the hardware game entirely, and the company was sold off for pieces to a pachinko manufacturer. How on earth did this happen??

Today we’re launching Acquired Shorts in order to tell this story and others like it: side tales from the “Acquired Cinematic Universe” that are too brief for a full episode, but too good to leave in the vault. We’d love to hear your thoughts on the format (and this episode). Please send us your feedback in Slack, email or Twitter!

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