2min chapter

Acquired cover image

Short: The Death of Sega

Acquired

CHAPTER

The Sega Dreamcast: A Case Study

Sega of Japan was being really dominoicant here. It's not like they already were thinking we should just be a software business because they did have the Dreamcast after this. To me, it feels more like a lack of willing to partner than it does a sort of business model conflict. Had it happened a couple of years later, you would have been like, OK, clearly, you should get out of the console business.

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