I think the really weird stuff is often the most interesting stuff. And then there's going to be the standard stuff that you just know is going to work, right? I think social products in general tend to be weirder in terms of the things that actually work or at least the behaviors tend to break with other affordances kind of generationally. If something's really weird, how can you tell if the product market is there? Almost every great startup has to be non-obvious because if it was obvious, everybody would already be doing it,. So definition of these things have to be somehow off or there has to be some hurdle to overcome. Otherwise, it's not defensible

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