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I tend to boil it down a little simpler than the growth question does, though I probably should use the toolkit because there's a couple of things here that would be very helpful. The last two were gross margin and excess of 90% and LTV in one year and excess of 150%. It actually, it doesn't matter why I ultimately pick those. But those are what I look at for every brand, every brand that I'm going to work with right now. If you don't have one and ideally both of those, but even just one of those two things, you are in pretty bad shape. So yeah, it would make all the difference in the world.
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