This week we're joined by Suraj Kapoor, the creator of Pointer, a 10 year old 40,000 subscriber newsletter curating articles for engineering leaders.
Read the newsletter: https://www.creatorspotlight.com/p/suraj-kapoor
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Follow Suraj
Pointer: https://www.pointer.io/
LinkedIn: https://www.linkedin.com/in/surajkapoor/
Twitter/X: https://x.com/surajkapoor
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Follow Francis
LinkedIn: https://www.linkedin.com/in/francis-zierer/
Twitter/X: https://x.com/FZierer
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Timestamps
00:00 Introducing Suraj and Pointer
01:33 The art of curation
06:53 10 years and 40k subs later, what's changed?
08:44 Avoiding becoming a personal brand
13:35 The AI threat to curation
18:38 From side hustle to six figure business
24:25 Attracting premium advertisers
31:09 Building a high-value audience
35:29 reinvestment and experimentation
40:30 The 20 hour work week
42:39 Mastering your analytics
48:00 Identifying your most popular content
51:15 The biggest threat to aggregation content
