3min chapter

Marketing Against The Grain cover image

ROAS Is a Trap: How Smart Marketers Really Drive Growth

Marketing Against The Grain

CHAPTER

Exploring the Olympics: Sports, Ads, and Marketing Strategies

This chapter explores the thrill of the Olympics through unconventional sports such as BMX and surfing, enriched by personal anecdotes. It also critiques traditional advertising methods, advocating for a shift towards more holistic growth metrics beyond just return on ad spend.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode