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ROAS Is a Trap: How Smart Marketers Really Drive Growth

Marketing Against The Grain

CHAPTER

Exploring the Olympics: Sports, Ads, and Marketing Strategies

This chapter explores the thrill of the Olympics through unconventional sports such as BMX and surfing, enriched by personal anecdotes. It also critiques traditional advertising methods, advocating for a shift towards more holistic growth metrics beyond just return on ad spend.

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