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Fireside Chat: Startup Agency Story, with Nigel Thomas

The Agency Profit Podcast

CHAPTER

How to Align Your Team and Have Conversations

We take an average ad spend across most of our clients. If we hit the smart target, we give out a certain bonus. And then if we hit a stretch target, we also give out obviously a better bonus. That's one of the metrics we feel has been great in terms of aligning the team. But that's something, and it does take management in itself.

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