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A/B Testing 101 by Booking.com Product Manager

The Product Podcast

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How to Form a Good Hypothesis

A hypothesis is basically why you wanto run an experiment and what outcome you wish to have. So as long as its it's not more than five per cent impact, you won't have a conclusive result. In the other case, if you run for thirty seven per cent, you can detect up to one percent granularity. Now next we look at how to formulate a good hypothesis....

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