036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
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Advertising Is a Sub Set of Marketing
20 billion pound is spent in the u k. every year on advertising. Of that, only four per centae remember and 89% aren't noticed or remembered. How do we allow more freedom into the way we think about planning? Advertising? O what works for me? Ont i don't plan, advertise, creative. Createin creating advertising. I'm inadvertising and not created. The stupid people think advertising is a sub set of marketing just so you know the numbers. Why does anybody 90 % of the planet is stupid? That's how i've tried to spend my life, making sure i'm only in the ten percent. What i do to be great and exciting and to count
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