4min chapter

How to Win podcast with Peep Laja cover image

Rebuilding the ICP - with Wonder's Guy Cohen

How to Win podcast with Peep Laja

CHAPTER

Building a Service with No Competition and Convincing Customers to Take a Risk

This chapter discusses the challenges faced by the hosts in convincing customers to take a risk on their solution. They also share insights on their marketing strategy and transition to targeting B2B companies with a focus on SMBs.

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