Lesson: Mark Ritson On Which Marketing Tactics To Focus On In Your Startup
Startup Diaries
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How to Position Your Brand for Success
"I've done the brand positioning of many billion dollar brands globally. I did Sephora with the team, for example, in France," he says. "If we can get a $10 billion company down to four things, you can do it with most brands." He adds that strategy is about making choices and less is definitely always more.
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