Nuggets on Funnel Building Tools and Techniques
Perpetual Traffic
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Understanding Budgeting and Measurement for Paid Traffic
This chapter explores the decision-making process of determining a comfortable budget for paid traffic and discusses the impact of relying more on organic social media. It highlights the importance of attribution and measuring effectiveness, as well as understanding the cost per acquisition and lifetime value of customers. The chapter also emphasizes the need for clear goals and open communication to work effectively with agencies or marketing departments.
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