2min chapter

TED Radio Hour cover image

Breathe

TED Radio Hour

CHAPTER

Smell and Emotion Are One and the Same

You can only have this prustian memory if you are actually smelling a substance from your own past. In our brains, the olfactory bulb is connected to our emotional brain or amigdala. So memory smell and emotion are one and the same. Do you have a process by which you inhale a scent? They say that you can use the sniffing technique. And what is also very important is to use both nostrils. It's like o factory dejavous in some ways. Ah, it's amazing. That's another reason why i love studying smells because there's a big difference between thinking about a smell and actually smelling something....

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