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Don't Think of Gains and Losses the Same Way
Larry: People don't think of gains and losses the same way. In one scenario, i tell you i'm going to give you 15 dollars and instead give you ten. And that second case, you know, you get same amount of food in the end, but it kind of feels like you lost something. Most people actually, when given that choice, avoid the loss. Larry: When we gave monkeys a similar economic decision-making problem, they also avoided the loss.