Google's AdTech Antitrust Challenges

This chapter explores the intricate antitrust problems faced by Google regarding its dominance in open web display advertising. It discusses the significant roles of various stakeholders in the advertising ecosystem and the implications of Google's monopolistic practices, including exclusivity agreements and tying arrangements. The chapter also considers potential remedies for these antitrust issues, such as divestitures, while examining how these legal battles could transform the tech industry and user choices in search engines.