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John O'Nolan on Life as a Nomad, Ghost and Optimising for Happiness

Not Overthinking

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The Best Practices for Creating a Membership

The most important thing I think is it has to give people value. It has to, you have to think of it as selling something. What tends to work best of all is to make your best content free. Use that to grow your audience. Go for the niche audience. Don't go for your 1 million subscribers. Maybe top 5000 subscribers. You're people who've been around since you did your first few videos and are still here now. What do they want? Because what they want is probably weird and niche and specific. And they just want to see stuff that nobody else cares about. A behind the scenes chat where you can actually interact with everyone in the chat because there's not

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