Rethinking MLS: Challenges and Opportunities

This chapter explores the current challenges in the MLS industry, particularly the financial dynamics among real estate agents, large players like Zillow, and the skepticism surrounding profitability models. The dialogue emphasizes the need for a proactive approach to change amidst legal pressures and industry inertia, discussing recent shifts towards more initiative-driven strategies in response to external challenges. It also highlights the potential future influence of technology, including AI, and the impact of industry consolidation on the MLS landscape.