D2c

Cody: I think the D2C thing is interesting, because ultimately, you know exactly what you want to see. It's more of like, do your customers use an Android or an iPhone, than like, can you tell me what they absolutely hate about your product, versus what they absolutely love? And I think there's- That's what I want, I want like copy-ing. Maybe you're hiring a copywriter who doesn't, who just does research, like that's part of copy.