
Hacking the Human Mind - Book Preview: Dyson
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Exploring Consumer Perception of Effort in Product Design
The hosts explore insights from the Dyson case study, focusing on how perceived effort in product design influences consumer ratings. Through a fictional example of Black Sheep Vodka, they highlight the importance of behavioral science in enhancing product evaluations across industries.
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