Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Hacking the Human Mind - Book Preview: Dyson

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Exploring Consumer Perception of Effort in Product Design

The hosts explore insights from the Dyson case study, focusing on how perceived effort in product design influences consumer ratings. Through a fictional example of Black Sheep Vodka, they highlight the importance of behavioral science in enhancing product evaluations across industries.

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