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How to Maximize Your Media Budget
Running out of inventory is bad too. You really have to lean more towards like, is it sell-out existentially bad for our business and start more on that side? If I was running a brand, I would probably be checking myself through all my best products every day. And then I'd probably be placing POs more frequently. But this is actually where you need to push your margins on every other part of your business so you can forward to spend a little bit more here.