4min chapter

eCommerce Evolution cover image

Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz

eCommerce Evolution

CHAPTER

How to Maximize Your Media Budget

Running out of inventory is bad too. You really have to lean more towards like, is it sell-out existentially bad for our business and start more on that side? If I was running a brand, I would probably be checking myself through all my best products every day. And then I'd probably be placing POs more frequently. But this is actually where you need to push your margins on every other part of your business so you can forward to spend a little bit more here.

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