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Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

Everything Is Marketing

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Is Everything Breaked Down in Different Ways?

I want to get back to the video piece in a second, but wanted to revisit and finish the thought on experimentation. Do you think everything can be broken down into these little micro experiments that can be kind of tested and proven and then built out and scaled if it seems promising? I would encourage people to think about wool. Could you startu a smaller, localized event? Or could you maybe host your own smaller event,. or could you start to build out a presence wore? Maybe you send a part of your team to an existing event that you're thinking about sponsoring in the future? i think th there are probably always ways to start out smaller.

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