E212: Which Half of Your Marketing is Working? Marketing Mix Modelling Can Tell You! - Henry Innis, Mutinex - THE ECOMMERCE EDGE Podcast - 05 May 2023
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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Empowering SMBs through Data-Driven Insights
This chapter explores the crucial impact small and medium-sized businesses (SMBs) have on the economy and how software solutions can enhance their decision-making capabilities. It discusses the challenges of data scarcity and the benefits of SaaS platforms that democratize access to analytical tools, drawing comparisons to successful companies like Canva and Shopify. Additionally, it highlights the complexities of marketing mix modeling and stresses the importance of long-term customer engagement in data-driven marketing strategies.
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