Michelle Lewis (Founder of The Color Cure + Visibility Vixen)
The Creator’s Playbook
00:00
How Do You Let Go of Colors Can't Solve a Poor Product?
Right color is vibration, which is technically sound. So if you apply it then to a wardrob color, a brand color, why would that stop the pro of having that reaction? We know that we can prove it in film. And all that's proven by audience. Let's think about the best exotic marigold hotel movie rate. Whereas let's think about six cents and the use of like, those really strong, vibrant purples and really, almost like bloody reds. Case that's also a scream. Does that kind of help?
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