When you're starting a business, like now that you've done this, like a few times and you've been in the game for a while, it sounds like you had a vision or a mission that was bigger than just, I want to make money. How important do you think it is if let's say someone wants to quit the job and start a business today for them to have a wider altruistic, somewhat sense of purpose behind it? If they wish to derive satisfaction from the work they do, I think it's essential because earning from... Just extracting wealth is satisfying. But for most people, it's quite hollow and empty and unsatisfying. So I think having a purpose or

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