The final piece to keep this analogy going is being in the arena with the right people. It's simple, human beings are memetic. We tend to imitate the behavior of those we surround ourselves with. To be great at thinking of start up ideas, do not try to think of start up Ideas. This is actually probably the most dangerous way to build a business. You can make an idea sound great in principle, but if it's not actually solving a problem people want solved, it won't work.