In informal surveys of people in your circle you know them much better than the strangers You have a better maybe way of processing it. They also know you better So they invite actually have some insights about your susceptibility to it or whether it won't apply to you that you can't get from just reading a survey. How are you on a scale of one to ten with your marriage? Oh, I think I'm a seven That's kind of bizarro for something as complicated and multifaceted as my relationship with my wife and what we create together Similarly if you say okay, well flesh it out some Well, how much time have you got you got? Let's spend a couple weeks together