
#4 - Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt
Coffee & Compete
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How Do You Spot a Competior in a Deal?
We have multiple types of battle cards under a particular vender. We don't want ourselves organization to be talking feature nction. So that's a how do you spot us a competitor in a deal? Oh, what are their strengths? Wot of their weaknesses? What are the tiplical objections we hear when competing against them? And how do we handle those? On top of that, understanding where we've won against that competitor.
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