SponCon Skepticism and Mobile Innovations

Candice Lim and Kate Lindsay run through the lows of Coachella, before breaking down a lawsuit against one of the festival’s most visible e-commerce brands, Revolve. Earlier this month, Revolve was hit with a $50 million class-action lawsuit accusing them of deceiving more than 1 million customers using social media marketing tactics. The lead plaintiff named three influencers as co-defendants, saying they didn’t disclose that Revolve paid them for sponsored posts and had she known the posts were sponsored, she would not have purchased clothing from them. Does this case have merit, which past influencers have gotten in trouble for similar mistakes, and what does it say about our sponcon literacy today?

This podcast is produced by Vic Whitley-Berry, Daisy Rosario, Candice Lim, and Kate Lindsay.

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