
Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace
Sweathead, A Strategy Podcast
00:00
The Super Bowl - What's Your Out of Home Story?
It was incredibly exciting to learn that that was going to be the moment that we were going to launch our platform. For us, the super boll wasn't just a 60 second, pretty game ad. So it's what is our out of home message to be? What is our audio creative? And doing that during a time when we're all working remotely and in the midst of more compressed timings.
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