Exploring how pricing strategies can impact consumer behavior and the surprising effects of raising prices on demand, with a focus on the wine industry and the history of Champagne.
In today’s episode, we continue our conversation with Rory Sutherland, UK Vice Chairman of Ogilvy, where he discusses how our decision making, especially as consumers, while often appearing irrational, is actually the result of us deploying heuristics that have served us well in situations of low trust or when we don't have all the information.
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This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.