Could futurism: imaginative optimism and its limits

AI is writing poems. Cars are driving themselves. It’s easy to think the future is already here. But it’s not. There’s much more coming. The question is: What kind? Flying cars and robot lovers? Social and environmental collapse? Nick Foster, a designer who’s worked with Apple, Dyson, and Google X, says our problem isn’t what’s coming next; it’s how we think about it. His new book, Could Should Might Don’t: How We Think About the Future, shows why better imagination leads to better outcomes.

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