Anchor Brewing's Demise Is a Warning Bell for Craft Beer
VinePair Podcast
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The Importance of Storytelling in Alcohol
David Perry: Anchor had this great opportunity and instead of investing in that marketing, they just kind of squandered it. Now you're here years later and they have to pull back because sales aren't doing well,. That's a huge part of it. They're canceling their beloved, you know, Christmas sale, which is like what I see people like.
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Transcript
