What's the Difference Between Paid Social and Paid Search?

With paid social, ucanixluto research on a demographic basis. There's enough information in people's profiles to actually figure out how big your audience size is and who they are. But with you ave paid search, you're really talking bout keyword research. This is the other end. So if you're working with social from a paid perst the key is really to look into the back end,. How big is the target audience? How can i split these target audiences up and figure out what messages ressinate wish he i think that understanding the intent is really the key part here.