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Stagnation to Innovation: Introducing a Culture of Change by SoulCycle VP of Product & Technology

The Product Podcast

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The Focus on Iteration Versus Innovation

The other thing is a focus on iteration versus innovation, he says. "You're thinking about keeping your money and investing in some place that's going to die out" He adds: If I can build something on a new platform connected televisions, for instance, that then maybe doesn't have as much scale now but then next year it's going to be bigger.

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