Demystifying Personalization
#Hashtags, The Gartner Marketing & Communications Podcast
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Navigating Personalization and Data Privacy in Marketing
This chapter explores the complexities of personalization in marketing, focusing on the preferences and concerns of younger B2B customers. It discusses the shift towards active personalization driven by privacy concerns and the importance of using first-party data for relevant interactions. The chapter also highlights the significance of prioritizing talent over technology in achieving successful marketing objectives and providing helpful experiences to customers.
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