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What Happens When Metrics Drive Bad Behavior with GoPro’s Kacey Sharrett

The Frictionless Experience

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Navigating the Complexities of Modern E-Commerce

This chapter delves into the challenges direct-to-consumer brands face as they adapt to changing consumer behaviors and technological advancements. It emphasizes the impact of shopping channels and AI tools, highlighting the necessity for ongoing SEO optimization in a fast-evolving digital landscape.

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